Oris / Dental practices
Stop losing new patients to voicemail.
A new-patient call is worth years of treatment. An emergency call is worth it tonight. Both ring while your whole team is in an operatory.
Oris answers on the first ring, triages by your protocol, and books.
What happens to the call your team cannot take
- The call 37.8%
of calls to US local businesses reach a live person
Independent audit of 85 US local businesses across 58 industries.
- The voicemail 83%
of callers who reach voicemail hang up without leaving one
Published call-tracking benchmarks; reported range 80–86%.
- The competitor 62%
of callers who do not get through call a competitor instead
Published call-tracking benchmarks.
These are published industry benchmarks, not Oris results. Your own numbers come out of the free audit.
What we see in almost every practice
Six leaks, and five of them are the phone
Calls arrive while you are chairside
The whole team is in operatories. The phone rings out, and a new-patient call — worth years of treatment — goes to whoever answers next.
Emergencies do not leave messages
Toothache at 8pm calls down the list until a human picks up. First answer wins the patient, and often the family.
Recall runs on good intentions
Six-month reminders and unscheduled treatment depend on someone finding a free hour. Nobody ever finds it.
Not in the map pack
Patients search “dentist near me”, pick from three results, and never scroll. Outside those three, ad spend buys very little.
Insurance questions eat the day
The same four coverage questions interrupt clinical work all week, and each one is a chance for the caller to give up.
DSOs outspend you
Corporate groups have marketing departments and call centres. A single practice needs systems that work without either.
Where we start
The toothache that called at 7pm
It booked with whoever answered. Your AI front desk answers on the first ring, decides by your own triage rules whether it is tonight or tomorrow, and puts the patient on the schedule — then texts the intake form before they change their mind.
What it handles for a practice
- Triages emergency calls by your written protocol
- Books new patients with the right appointment type
- Answers in-network, financing and hours questions
- Works hygiene recall and unscheduled treatment outbound
- Escalates anything clinical to your team with context
The dental stack
Phone first. Then the map. Then the site.
In that order, because that is the order in which each one pays for the next.
AI front desk
Start hereAnswers 24/7, triages emergencies by your protocol, books new patients, and works the recall list outbound.
$1,500 setup · $1,200/mo
DetailsLocal SEO & Google Maps
The map pack for “dentist near me” and your highest-value procedures, with a review flow that keeps you there.
from $1,200/mo
DetailsWebsite
Fast, mobile-first, booking front and centre, procedure pages that answer what patients ask before they call.
from $3,500
DetailsPrices are the same whether you are a practice or a med spa — the work differs in procedures and patient language, not in hours. What moves each number.
The revenue already in your database
Recall is the cheapest new patient you have
Every practice has a list: six-month hygiene due, treatment diagnosed but never scheduled, patients who drifted after one visit. They already trust you, they are already in the system, and nobody has time to call them.
The same front desk works the list outbound on a schedule you set — polite, persistent, and it never decides today is too busy. Booked recalls show up in the monthly report alongside inbound calls caught.
How outbound recall runsWhat a recall patient costs to acquire
$0
You already paid it, years ago, when they first found you. Nothing on this page is cheaper than calling someone who has already sat in your chair.
- Hygiene due Six months came and went and nobody called.
- Treatment diagnosed, never scheduled You already did the exam and the case presentation.
- Lapsed after one visit They came once, liked it, and drifted.
- Failed appointment, never rebooked One no-show and the chart went quiet.
We do not know how many of each you have, and neither does anyone who has not counted. The audit counts them.
Honest limits
Where this stops
You have heard the other version of this pitch before. Four places ours ends, written down before you ask rather than after you sign.
We do not run your ads
Everything here is owned rather than rented. What a retainer never covers, in writing: Paid ads, and any spend on review-request SMS beyond the first 500 a month. If paid search is what you need this quarter, the audit says so and we are not the ones to call.
We are not your compliance counsel
HIPAA-aware, built to documented practice, and the documentation goes to your compliance officer. We are not lawyers and your state board may add rules on top of anything we write.
No ranking or patient-count promises
Local search moves in months, not weeks. Anyone quoting you a position or a number of new patients by a date is guessing, and you will pay for the guess.
No US practice on the books yet
Oris is new. HeadPills has shipped for more than a hundred businesses since 2021, but we have not yet run a US dental account, and you should weigh that.
Questions practice owners ask
Straight answers
What happens when someone calls in pain at 9pm?
Emergency language is the first thing we train. The caller is triaged by your written rules — transferred to the on-call number, offered the next emergency slot, or given clear instructions plus a scheduled callback. They never get a generic voicemail message.
We are one location with a small team. Is this built for a practice our size?
Yes. A single-location practice is the floor these systems are priced for, not the exception. How many locations and how many treatments you want ranking. A single location with four treatments sits at the floor. If your call volume is too low for a given system to pay for itself, the audit says so in writing before you spend anything — selling a practice a system that cannot pay back is a bad month for us and a bad year for you.
Will it book into our practice management software?
Depends on your system. Some expose an API and we book directly; with others we book into a connected calendar your front desk syncs, or hand over a fully qualified appointment request with all details captured. We check yours before quoting anything.
Can it answer insurance questions?
The factual ones: which plans you are in network with, whether you offer financing, what a new-patient exam costs out of pocket. Anything requiring a real benefits check goes to your team with the plan and member details already collected.
What happens to patient data?
The audit touches none of it — everything we look at is public: your phone line, your website, your Google Business Profile and what AI assistants say about you. In the systems we build, vendors handling calls, transcripts or messages sit under a business associate agreement, retention windows are written down before go-live, and any clinical question routes to a human. We are HIPAA-aware and build to documented practice, and we hand that documentation to your compliance officer. We are not lawyers, and your state may add rules on top.
Does this replace our front desk?
No. It covers the calls your team physically cannot take — chairside, after hours, weekends, and the second caller while the first is on the line. Your staff keep the patients who already know them by name.
How does it help with hygiene recall?
The same system works outbound: reminders for six-month recalls and unscheduled treatment, so the list stops being the thing nobody ever gets to. That is usually the fastest revenue in a practice that already has a patient base.
Why trust a team outside the US with a US practice?
Oris is the clinic practice of HeadPills, a digital agency running since 2021 out of Wroclaw, Poland, with more than a hundred businesses shipped across Europe. The systems answer your phone around the clock regardless of where anyone sits, and the people behind them keep US hours for calls and reporting. It is also why this depth of work costs what it costs rather than what a US agency charges for it. We have not yet run a US dental account, and we would rather you read that here than find it out later.
What does it cost?
AI front desk: $1,500 to set up, then $1,200 a month. Local SEO $1,200 a month. Websites from $3,500, project-based. No long lock-in — 30 days notice, any time.
Free, and no email required
Free practice audit
We call your line like a patient in pain
Then we check your Google profile against three local practices, look at what AI says about you, and open your site on a phone. Findings in two business days, yours either way.
- Findings in two business days, in writing
- No call required to receive them
- It never touches patient data
Request received
We have your details.
The audit takes us about two business days. It arrives as a short written document — where calls are being lost, what the map pack looks like for your treatments, and what AI assistants say when someone asks for a clinic like yours. No call required to receive it.
While you wait: what missed calls are costing you