Oris Med spas & aesthetic clinics
Fill the calendar without discounting it.
Med spas rarely have a demand problem. They have a leak between the enquiry and the appointment: calls nobody picks up, DMs that go cold, and no-shows that quietly erase a fifth of the month. Oris closes that gap first, then brings more people into it.
For owner-run clinics in the United States — one location or a small group.
Written findings in two business days. No call required to receive them.
What we see in almost every clinic
Six leaks, and none of them are the ads
Empty slots nobody notices
No-shows and last-minute cancellations take about 15% of booked appointments at a typical clinic, and they never appear as a line on the P&L.
Price your own no-show lossGroupon-shaped calendar
Discount hunters fill the schedule, never come back at full price, and crowd out the consults that would have.
Leads dying in the DMs
Instagram messages and missed calls pile up while your injector is with a patient. By evening the intent is gone.
Where patients actually come fromInvisible in AI search
ChatGPT and AI Overviews recommend the clinic across town because your site was never written in a form they can read.
How assistants pick a clinicCompliance anxiety
You want strong before/after content but are not certain what HIPAA, the FTC and your state actually allow — so you post less than you could.
What the photo rules really sayThe owner is the marketing department
You inject, you manage, you post, you answer DMs. Anything that needs consistency loses to the schedule.
Industry range commonly reported at 10–20%. These are published industry benchmarks, not Oris results. Your own numbers come out of the free audit.
Where we start
The call that came in during your last treatment
It rang four times and went to voicemail. Nobody on your team did anything wrong. The caller had already decided to book something today, and by the time the room was free she had booked it somewhere else.
What it handles
- Books consults and treatments into real availability
- Answers price-range, downtime and prep questions
- Texts back missed calls within sixty seconds
- Reduces no-shows with reminder and confirm sequences
- Routes anything clinical straight to your injector
37.8%
of calls to US local businesses reach a live person
Independent audit of 85 US local businesses across 58 industries.
83%
of callers who reach voicemail hang up without leaving one
Published call-tracking benchmarks; reported range 80–86%.
62%
of callers who do not get through call a competitor instead
Published call-tracking benchmarks.
These are published industry benchmarks, not Oris results. Your own numbers come out of the free audit.
The med spa stack
Four parts, in the order that pays back
Run one or run all four. Most clinics start at 01, because every other line on this list delivers its leads into it.
AI front desk
Start here Answers every call, text and form 24/7, books real availability into your calendar, and texts back missed callers within a minute. $1,500 setup · $1,200/mo DetailsLocal SEO & Google Maps
Map pack for your money treatments, a Google profile built to convert, and a review flow that keeps it climbing. from $1,200/mo DetailsWebsite
Treatment pages that sell the consult, booking front and centre, HIPAA-aware forms, fast on a phone. from $3,500 DetailsAI visibility & content
Structured content and schema so ChatGPT, Perplexity and AI Overviews cite your clinic rather than a directory. from $1,000/mo DetailsSame systems, same prices for dental practices — the dental playbook is here. What moves each number.
The part other agencies skip
Compliance is a marketing asset
Five sets of rules land on one before-and-after post, and they fail in different ways.
Every med spa owner we speak to has the same quiet worry: the content that sells best is the content that might get them in trouble. Most agencies either ignore the rules or avoid the content entirely. Both cost you patients.
We build the consent and documentation flow into production, so before/after work, testimonials and treatment claims can run at full strength — with the paperwork behind them.
Read the before/after photo guideWhere this stops
We are HIPAA-aware and build to documented practice. We are not lawyers and none of this is legal advice. Anything patient-facing is signed off by your compliance officer or an attorney licensed where you practise; anything clinical goes to your medical director. Where a rule is state-specific we say so rather than picking one state and calling it general.
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HIPAA governs the image
A recognisable patient tied to a treatment is protected health information. Publishing it needs written authorization naming the image, the date and where it will appear, retained six years. Identifiability is wider than faces — a tattoo, a ring, a caption naming the week.
What we do The authorization is produced with the asset, not chased after it.
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The FTC governs the claim
The photo is an advertisement. It has to represent what a typical patient gets, and a "results may vary" line under a misleading pair does not fix the pair.
What we do We select for typical rather than best, and write the claim to match the image.
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Your state board governs who and how
Rules on medical advertising, testimonials and who may be shown performing a treatment vary by state, and several — California and New York among them — are stricter than the federal floor.
What we do Where a rule is state-specific we say so instead of guessing, and route it to your medical director.
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The platforms are a contract, not a law
Meta restricts needles, blood and close-up skin claims, and what passes in an organic post is not what passes in a paid one. Policy changes faster than statute.
What we do Content is produced to pass first time, not to be appealed after a rejection.
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Brand-name drugs carry their own limits
Brand terms for injectables sit under platform and regulatory restrictions that generic treatment language does not.
What we do We write with approved generic language where required and flag anything that needs your medical director to sign off.
The method, in full
We publish the whole thing, free
Ungated, no email, a source under every number. Read them and do it yourself if you want to — plenty of clinics will, and the ones that do not usually know within a page whether we think the way they want their agency to think.
All guidesOr skip the reading. The free audit runs these same checks against your clinic and comes back in two business days, in writing.
Get the free clinic audit-
How to get med spa clients
Med spa clients come from four places: the phone and follow-up you already have, your Google Business Profile, referrals, and paid search. Fix the phone first — it is the only one that pays back in weeks. Read -
Get your med spa cited by ChatGPT and AI Overviews
Assistants quote pages that answer one question in the first forty words, using facts only a clinic can state — hours, prices, policies, who performs the treatment. Most med spa sites open with brand copy instead, so the assistant quotes a directory and names someone else. Read -
Before and after photo rules for med spas
A recognisable patient photo tied to a treatment is protected health information, so publishing it generally needs its own written marketing authorization on top of consent to treat. The claim the photo makes is governed separately again — by advertising rules and by your state medical board. This is educational, not legal advice. Read
Questions med spa owners ask
Straight answers
What does it cost?
AI front desk: $1,500 to set up, then $1,200 a month. Local SEO and Google Maps from $1,200/mo. AI visibility and content from $1,000/mo. Websites from $3,500, project-based. No long lock-in — 30 days notice, any time.
We are one location with two injectors. Is this built for a clinic our size?
Yes — a single location is the floor these prices are built for, not the exception. How many locations and how many treatments you want ranking. A single location with four treatments sits at the floor. If your volume is too low for a system to pay for itself, the free audit says so, because selling you one that does not is a bad month for us and a bad year for you.
We already run ads. Why is the calendar still soft?
Because ads create calls, and calls are where med spas lose people. Your team is with a client, the phone rings out, and the caller books somewhere else. Before spending more on traffic, fix what happens to the traffic you already paid for.
Can you help us get off Groupon?
That is mostly a positioning and follow-up problem, not a discount problem. Discount platforms fill chairs with people who never return at full price. We rebuild the front end — the site, the profile, the first call — so full-price consults come in directly, then work the retention sequence so they come back three to five times a year.
What about before-and-after photos? Our last agency made us nervous.
They were right to be nervous. Before/after imagery is protected health information: it needs written authorization naming the photo, the date and where it will appear, kept for six years, and identifiability is not just faces — tattoos and jewellery count. We build the consent flow into the process instead of hoping nobody notices.
Can you say Botox in our marketing?
Only under specific conditions — brand-name drug terms carry platform and regulatory restrictions, and Meta has its own rules on needles and skin. We write with the generic terms where required and flag anything that needs your medical director to sign off.
How fast does the front desk go live?
The front desk is live in about two weeks. Week one we build the knowledge base from your treatments, prices and policies and test it against real call recordings. Week two you call it yourself, we tune what sounds off, then connect your booking calendar.
What happens to patient data?
Nothing we build requires discussing medical details in marketing, and the free audit never touches patient data at all — everything it looks at is public. For the systems themselves: call, messaging and booking vendors sit under a business associate agreement, retention windows for recordings and transcripts are written down before go-live, and anything clinical routes to a human. We are HIPAA-aware and build to documented practice, we hand that documentation to your compliance officer, and we are not lawyers.
Why hire a team that is not in the US?
Oris is the clinic practice of HeadPills, building sites and automation out of Wroclaw, Poland since 2021. We have not yet run a US clinic account, which is why there are no case studies on this site — there are none to show. So we publish the method for free, put a source under every number, and send a written audit before anyone asks you for a call. The systems answer your phone around the clock regardless of where the team sits, and it is also why this depth of work costs what it costs rather than what a US agency charges for it.
Free clinic audit
We call your clinic like a patient would
Then we check what ChatGPT says about you, compare your Google profile against three local competitors, and open your site on a phone. Findings in two business days, yours either way.
- Free, and yours to keep either way
- Written findings in two business days
- No call required, no sequence, no list
Request received
We have your details.
The audit takes us about two business days. It arrives as a short written document — where calls are being lost, what the map pack looks like for your treatments, and what AI assistants say when someone asks for a clinic like yours. No call required to receive it.
While you wait: what missed calls are costing you