Oris

Oris Med spas & aesthetic clinics

Fill the calendar without discounting it.

Med spas rarely have a demand problem. They have a leak between the enquiry and the appointment: calls nobody picks up, DMs that go cold, and no-shows that quietly erase a fifth of the month. Oris closes that gap first, then brings more people into it.

For owner-run clinics in the United States — one location or a small group.

Written findings in two business days. No call required to receive them.

What we see in almost every clinic

Six leaks, and none of them are the ads

Empty slots nobody notices

No-shows and last-minute cancellations take about 15% of booked appointments at a typical clinic, and they never appear as a line on the P&L.

Price your own no-show loss

Groupon-shaped calendar

Discount hunters fill the schedule, never come back at full price, and crowd out the consults that would have.

Leads dying in the DMs

Instagram messages and missed calls pile up while your injector is with a patient. By evening the intent is gone.

Where patients actually come from

Invisible in AI search

ChatGPT and AI Overviews recommend the clinic across town because your site was never written in a form they can read.

How assistants pick a clinic

Compliance anxiety

You want strong before/after content but are not certain what HIPAA, the FTC and your state actually allow — so you post less than you could.

What the photo rules really say

The owner is the marketing department

You inject, you manage, you post, you answer DMs. Anything that needs consistency loses to the schedule.

Industry range commonly reported at 10–20%. These are published industry benchmarks, not Oris results. Your own numbers come out of the free audit.

Where we start

The call that came in during your last treatment

It rang four times and went to voicemail. Nobody on your team did anything wrong. The caller had already decided to book something today, and by the time the room was free she had booked it somewhere else.

What it handles

  • Books consults and treatments into real availability
  • Answers price-range, downtime and prep questions
  • Texts back missed calls within sixty seconds
  • Reduces no-shows with reminder and confirm sequences
  • Routes anything clinical straight to your injector

37.8%

of calls to US local businesses reach a live person

Independent audit of 85 US local businesses across 58 industries.

83%

of callers who reach voicemail hang up without leaving one

Published call-tracking benchmarks; reported range 80–86%.

62%

of callers who do not get through call a competitor instead

Published call-tracking benchmarks.

These are published industry benchmarks, not Oris results. Your own numbers come out of the free audit.


The part other agencies skip

Compliance is a marketing asset

Five sets of rules land on one before-and-after post, and they fail in different ways.

Every med spa owner we speak to has the same quiet worry: the content that sells best is the content that might get them in trouble. Most agencies either ignore the rules or avoid the content entirely. Both cost you patients.

We build the consent and documentation flow into production, so before/after work, testimonials and treatment claims can run at full strength — with the paperwork behind them.

Read the before/after photo guide

Where this stops

We are HIPAA-aware and build to documented practice. We are not lawyers and none of this is legal advice. Anything patient-facing is signed off by your compliance officer or an attorney licensed where you practise; anything clinical goes to your medical director. Where a rule is state-specific we say so rather than picking one state and calling it general.

  1. HIPAA governs the image

    A recognisable patient tied to a treatment is protected health information. Publishing it needs written authorization naming the image, the date and where it will appear, retained six years. Identifiability is wider than faces — a tattoo, a ring, a caption naming the week.

    What we do The authorization is produced with the asset, not chased after it.

  2. The FTC governs the claim

    The photo is an advertisement. It has to represent what a typical patient gets, and a "results may vary" line under a misleading pair does not fix the pair.

    What we do We select for typical rather than best, and write the claim to match the image.

  3. Your state board governs who and how

    Rules on medical advertising, testimonials and who may be shown performing a treatment vary by state, and several — California and New York among them — are stricter than the federal floor.

    What we do Where a rule is state-specific we say so instead of guessing, and route it to your medical director.

  4. The platforms are a contract, not a law

    Meta restricts needles, blood and close-up skin claims, and what passes in an organic post is not what passes in a paid one. Policy changes faster than statute.

    What we do Content is produced to pass first time, not to be appealed after a rejection.

  5. Brand-name drugs carry their own limits

    Brand terms for injectables sit under platform and regulatory restrictions that generic treatment language does not.

    What we do We write with approved generic language where required and flag anything that needs your medical director to sign off.

Questions med spa owners ask

Straight answers

What does it cost?

AI front desk: $1,500 to set up, then $1,200 a month. Local SEO and Google Maps from $1,200/mo. AI visibility and content from $1,000/mo. Websites from $3,500, project-based. No long lock-in — 30 days notice, any time.

We are one location with two injectors. Is this built for a clinic our size?

Yes — a single location is the floor these prices are built for, not the exception. How many locations and how many treatments you want ranking. A single location with four treatments sits at the floor. If your volume is too low for a system to pay for itself, the free audit says so, because selling you one that does not is a bad month for us and a bad year for you.

We already run ads. Why is the calendar still soft?

Because ads create calls, and calls are where med spas lose people. Your team is with a client, the phone rings out, and the caller books somewhere else. Before spending more on traffic, fix what happens to the traffic you already paid for.

Can you help us get off Groupon?

That is mostly a positioning and follow-up problem, not a discount problem. Discount platforms fill chairs with people who never return at full price. We rebuild the front end — the site, the profile, the first call — so full-price consults come in directly, then work the retention sequence so they come back three to five times a year.

What about before-and-after photos? Our last agency made us nervous.

They were right to be nervous. Before/after imagery is protected health information: it needs written authorization naming the photo, the date and where it will appear, kept for six years, and identifiability is not just faces — tattoos and jewellery count. We build the consent flow into the process instead of hoping nobody notices.

Can you say Botox in our marketing?

Only under specific conditions — brand-name drug terms carry platform and regulatory restrictions, and Meta has its own rules on needles and skin. We write with the generic terms where required and flag anything that needs your medical director to sign off.

How fast does the front desk go live?

The front desk is live in about two weeks. Week one we build the knowledge base from your treatments, prices and policies and test it against real call recordings. Week two you call it yourself, we tune what sounds off, then connect your booking calendar.

What happens to patient data?

Nothing we build requires discussing medical details in marketing, and the free audit never touches patient data at all — everything it looks at is public. For the systems themselves: call, messaging and booking vendors sit under a business associate agreement, retention windows for recordings and transcripts are written down before go-live, and anything clinical routes to a human. We are HIPAA-aware and build to documented practice, we hand that documentation to your compliance officer, and we are not lawyers.

Why hire a team that is not in the US?

Oris is the clinic practice of HeadPills, building sites and automation out of Wroclaw, Poland since 2021. We have not yet run a US clinic account, which is why there are no case studies on this site — there are none to show. So we publish the method for free, put a source under every number, and send a written audit before anyone asks you for a call. The systems answer your phone around the clock regardless of where the team sits, and it is also why this depth of work costs what it costs rather than what a US agency charges for it.

Free clinic audit

We call your clinic like a patient would

Then we check what ChatGPT says about you, compare your Google profile against three local competitors, and open your site on a phone. Findings in two business days, yours either way.

  • Free, and yours to keep either way
  • Written findings in two business days
  • No call required, no sequence, no list

No spam, no list. One reply, from a human, within two business days.

Free clinic audit