Ask ChatGPT about your clinic. You may not like the answer.

No, and treating it that way is why most agencies get it wrong. Classic SEO optimises a page to rank; this optimises facts so an answer engine can state them correctly. A clinic can rank fine in Google and still have ChatGPT give patients the wrong hours, the wrong service area or the wrong price range. Local SEO fights for the map pack. This makes sure that when an assistant summarises your clinic, it says the right things and names you rather than a directory.

We ask it — systematically, across the questions your patients actually ask, on the assistants they actually use, and we log the answers. That baseline is part of the free audit, and it is usually the moment the conversation gets serious.

That is the common case, and it is fixable. Wrong answers come from thin, contradictory or missing structured facts. We publish the correct ones in a form machines read, then re-test until the answer changes.

No, and anyone who does is selling something they do not control. Answers move with the account, the location, the model version, and sometimes between two identical prompts an hour apart. What can be committed to is the input side: correct, complete, consistent, machine-readable facts. That part is engineering and you can verify it in an afternoon. The ranking is not ours to sell.

Referral traffic from assistants is still a thin tail for a local clinic, so we do not sell it as your main channel. It matters because the wrong answer actively costs you patients today, because it is cheap to fix once, and because the same structured facts strengthen ordinary local ranking at the same time.

Usually more than it is for a group, and most of it is a one-off cleanup rather than a permanent spend. One location means one set of hours, one address and one provider list to make consistent — the same job as a ten-location group without the multiplication. If your phone is not being answered, fix that first; a patient an assistant sends to a clinic that rings out is a patient you paid attention to lose twice.

At no point. Everything we publish is information you already give any patient who calls: hours, service area, treatments, price ranges, who performs them, and your policies. Nothing here needs access to your records or your practice management system. Photos, reviews and testimonials are a separate decision with their own HIPAA, FTC and state rules — we are engineers who work to documented practice, not lawyers, and we will say so before you ask.

Oris is the clinic practice of HeadPills, running since 2021 out of Wroclaw, Poland, with more than a hundred businesses shipped across Europe. This particular work is location-independent — it is your facts, your markup and a test anyone can re-run. We have no US clinic clients yet, which is why there is no case study on this page. Run the ten-question test yourself and you can check our method without hiring us.

From $1,000 a month: structured fact layer, four to eight content pieces, schema work, and monthly answer monitoring across the main assistants. How many pieces a month and whether we also rebuild your existing pages for AI answers. No long lock-in — 30 days notice, any time.